Theory of Colors

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Hi guys!

Welcome to second chapter of my blog. Today I will make a brief explanation about how color theory works.


What’s the Color Theory?


Theory of Color is a tool of great importance for design, art and everyday life, influencing our emotions, perceptions and decisions that we often do not realize. The study of color theory helped us how to interact with colors and use them in the most effective way. 

 

One of the main inputs of all Color Theory is the color wheel. It is a circular representation of all the colors of the visual spectrum, organized in such a way that opposing colors face each other and complementary colors are close to each other.

The color wheel allows you to identify primary or pure colors, and those that are considered derivatives, that is, the result of a mixture of colors.

If you draw a line through the center of the wheel, you will separate the warm colors (reds, oranges, and yellows) from the cool colors (blues, greens, and violets). Warm colors are generally associated with energy, brightness and action, while cool colors are often identified with calm, peace and serenity.

Following Newton's findings, the study of color advanced to encompass the properties of color in its two forms, that is, print or painting and screen or light, and in a variety of fields, from art to astronomy. In this sense, the properties of a color are:

 

    • Hue: how it looks (for example, it is green).
    • Chroma: How pure it is, that is, whether it has tints (black was added), tints (white was added), or tones (gray was added).
    • Lightness: how pale or saturated it looks.





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